"The new reality is firms must take a holistic approach to how they position their brand and ensure they are taking advantage of multiple communications channels to effectively reach their desired audiences."
"As always, performance is king. But it’s especially crucial in the current environment to communicate clearly, directly and frequently with investors to ensure they appreciate the fund’s strategy and how it is delivering – or will deliver – against it."
"Every fund has a story. Our job is to uncover that story – whether it is a unique strategy, a different research approach, the track record of the founders or even an interesting ancillary anecdote – and then share that story with the constituents that matter most."