Opinion

Cracking crypto

Exploring how to market the newest asset class to sceptical investors


Undercover IR: The times they are a-changin’

One IR muses over what has changed in the hedge fund industry

The case for values-based profiling

Why managers should look beyond demographics when marketing to prospects



Undercover IR: Don’t take IR lightly

One former IR chief dispels some myths around what the role entails


Outsourced IR: Managing the rising demands of investors

How can this trend help ameliorate capital-raising challenges?


Undercover IR: The bark is worse than the bite

One IR/ops chief argues that allocators are more relaxed about Mifid II than media headlines imply


State of the art: structuring a seed deal

Seward & Kissel partner Gerhard Anderson explores the latest trends in this space


Offence is the new defence

The changing approach hedge funds are taking to marketing, PR and communications


Undercover IR: The hiring conundrum

An IR-turned-recruiter discusses the considerations for managers looking to staff-up


Decrypted: Alternative data investing

FoHF Aurum Research shares its views on how to analyse a burgeoning space which impacts quant and discretionary managers


Undercover IR: To hire or not to hire?

Two business development heads set out their arguments on why a firm may, or may not, want to use a third-party marketer


Sizing up the market

The Japanese pension fund space requires careful consideration


Marketers on the move

Sasha Jensen, founder and CEO of Context Jensen Partners, outlines her hedge fund hiring outlook for 2018




Undercover IR: Solving the fee ‘problem’

One business development pro on making negotiations work better for managers and investors


Undercover IR: The golden goose no more?

Traditional seeding is increasingly challenged, one IR argues


Undercover IR: Predators or partners?

While caution is required, investors that run their own strats don’t have to spell danger, says one sales pro


Going in-house: will the DIY approach catch on?

Internalising some HF strategies can create cost savings and manager collaboration, investors explain


Machine learning: Getting an investor’s view

FoHF Aurum explains its approach to assessing hedge funds that claim to use much-hyped machine learning techniques