Opinion

How to hire a specialised marketer

Sasha Jensen, CEO of Context Jensen Partners, looks at the growing need for strategy-specific skills in the hedge fund salesforce


Fiduciary fear and loathing

Seward & Kissel highlights the best and worst case outcomes of the Department of Labor’s incoming fiduciary rule

10 commandments for pitch book success

Some cardinal rules for creating effective presentation resources



Undercover IR: SMAs – perception vs reality

One investor relations pro looks at the double-edged sword that managed accounts represent


Investor intelligence: Unlocking returns?

Less liquid, higher risk co-investment opportunities require nuanced investor evaluation, so managers should be prepared to answer difficult questions, says Paamco


Preparing to dig deep

As hedge fund fraud returns to the media spotlight, IRs should be prepared for more in-depth background checks


Best practice: Public Relations

How PR can play a key role in asset-raising


2017 marketing outlook

Sasha Jensen, CEO of Context Jensen Partners, outlines the top three trends dominating conversations with investors


Undercover IR: Maximising conference returns

A CTA business development pro on the importance of event preparation, even if fund returns or product development haven’t gone to plan


Pensions should recognise oft-forgotten benefit of HFs

Cambridge Associates reminds pensions that hedge funds are capital protectors in turbulent times


A long way to go

Adhering to responsible investment principles requires more than surface-level commitment from hedge funds, says Marianne Scordel


Undercover IR: Managing (great) expectations

Hedge funds need to work harder if they want to maintain their fees, and marketing personnel have to be much closer to their investment teams, says one US-based IR*


The scarlet letter(s)

Side pockets need to shake off their stigma and start being used to help investors, Aksia’s operational due diligence team argue



Spotting value in event-driven strategies

There are a number of challenges this market could face which IRs need to be aware of


Vetting managers

Typhon Capital Management’s CIO, David Klusendorf, and James Koutoulas, CEO, highlight some of the points they look to cover when vetting prospective managers


The latest excuse

One London-based IR asks how long investors will remain bearish on the sector and hopes for a fresh start in 2017


Best practice: Considerations in the face of California’s new fee disclosure law

Ropes & Gray highlight the Golden State’s new pension transparency initiative and what hedge fund IR personnel need to be aware of


Marketing materials that matter

10 tips to get investors engaged with your pitch book