Betting on Big Data

HFMTechnology examines how alternative data techniques are becoming more accessible to smaller managers

Earlier this year Jiekun Huang, a softly-spoken and bespectacled assistant professor at the University of Illinois, uploaded a research paper to the website SSRN. Using a data set of 5.9 million Amazon reviews between 2004 and 2015, he found consumer opinions contain key stock picking information. With abnormal scores predicting